Through her Design Company Creasians Ltd, Alexandra influences her clients to be more environmentally aware and conscious of taking action to care for the environment. Creasians specializes in Eco-branding, inspiring companies with CSR efforts to help the world. Creasians also encourages Eco-packaging and printing. Alexandra is committed to promoting recycled paper and soy inks to every client she encounters.
Alexandra addresses a range of environmental issues dependant on her clients’ key environmental impacts. Her aim is to create a mind shift among companies and persuade them to implement environmental protection measures, starting with the products and services that her branding company can deliver.
Creasians clients are mainly based in the Asia-Pacific region (e.g. Hong Kong, China, Singapore, Australia, Maldives) but also in the UK.
Alexandra has done a lot of research on environmentally friendly paper, printing techniques, materials and packaging for logos, brochures and other branding/advertising products. Locally the effect of her work on the Hong Kong environment has been the reduction of waste and resource conservation through the use of the environmentally friendly materials and printing techniques that her branding company advocates.
Alexandra encouraged Biodiversity conservation by convincing one client to use his company’s polar bear logo to bring attention to the plight of these animals through a campaign and donation of a percentage of proceeds to support their conservation.
She has encouraged Energy conservation by influencing a client to promote LED light bulbs through an environmental campaign.