Chad Sunde, Green My Planet
Greenmyplanet is one of the first companies in Hong Kong committed to helping organisations of all types to reduce the impacts on our beautiful planet.
We can manage your organisation’s carbon footprint by merely measuring the greenhouse gas emissions (carbon footprint audit) for which the organisation is responsible).
We do this by offering a series of certification programmes:
- Greenmybusiness
- Greenmystay
- Greenmyevent
Each tailor to the requirements of your organisations needs to help realise your commitment to reducing your impact on the environment.
Chad Sunde’s business, Greenmyplanet is about Carbon management. They help organisations to reduce their CO2 footprint. Chad utilises the GHG (Greenhouse gas) protocol to certify companies as carbon neutral to baseline a company’s CO2 figures. They also have a follow-up process to continually check that the number is going down over a period of years.
There is a three-stage process:
- measure CO2 footprint
- reduce CO2 footprint, through efficiencies
- offsetting CO2 footprint.
Chad works on offsetting by investments into renewable energy projects.
One example of effective carbon offsetting was with a hotel group who raised their guest rates by $1, which was then enabled the guests to offset their energy usage during their stay. Chad is addressing the reduction of greenhouse gases and sees his role as one of awareness and education.
Chad had to learn about the GHG protocol and develop business systems/processes for his work. He has also had to work on consulting skills and learn new skills around “accounting/formulas” concerning the GHG protocols.
One of the biggest obstacles that Chad has had to overcome was the lack of official support to promote the business and ideas. There is a lack of knowledge of the CO2 industry and the concepts and ideas behind the industry are difficult to explain.
Being part of something that is a good and necessary cause; something that he has a passion and interest in has kept going during in hard times. He believes in the business potential of the idea.
The effects on the environment locally in Hong Kong have been a greater energy efficiency/reduction of CO2 by companies being more efficient. The social benefits are that the business community is gaining from education and awareness. Businesses are reducing costs, gaining more profit and thus more jobs.
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