CLP’s Renewable Energy website
In pursuit of its core value of “Care for the Environment” and its commitment to corporate social responsibility, CLP officially launched its renewable energy website on 2nd August 2007 by Lucy Leung, Public Affairs Specialist of CLP Holdings Limited.
The website www.clpgroup.com/RE contains a variety of information of the renewable energy world, including the global energy circumstance, current environmental issues, the importance and critical success factors of renewable energy as a solution to these issues, as well as the opportunities and challenges of its application in Hong Kong and elsewhere.
This informative website adopts interesting and user-friendly presentation shares knowledge and experience of this fast-rising form of new energy with the public. At the website, visitors can also get the latest updates of CLP’s renewable energy projects.
CLP is doing a lot of things in the sustainable energy field, but not all of them are well known. CLP is extremely sensitive when it comes to environmental issues. It is very active in preserving the environment and prepares comprehensive studies on every matter of concern well above the government’s requirements.
The website was launched in August 2007, after a year’s work, and it will keep evolving with interactive elements and being updated into the future.
The limitations on land available to construct renewable energy facilities and the particular political environment are unique to Hong Kong, in particular when compared with Mainland China, where the legislative and administrative processes for getting renewable energy projects off the ground are more straightforward.
Often scientific reports are not written in accessible language for young people. Re-write them into something more meaningful, while at the same time providing a very professional educational product.
Lucy has been involved with youth education and asked young people to review the materials on the website, helping her design it more appealingly.
Half of the website’s hits have been from Hong Kong, and half are from international sources, and most visitors stay on the site for 15-30 minutes each.
As a result, Lucy has received enquiries from local schools with requests for senior management to give presentations. Some, therefore, go to schools to share information about the role of energy in sustainable development and making use of the website. This has increased the interest not only among the students but also among the teachers, making it more likely this topic will be added to the curriculum in the future.
The website hopes to highlight the planet’s plight, and therefore see young people realise that energy is precious and finite – not a never-ending supply. Additionally most clean fuel technologies currently only supply energy intermittently.
The website is also a way of canvassing the general public’s views on renewable energy projects, because currently in Hong Kong they’re more challenging to implement than other places.
In Hong Kong, Lucy’s hope is for raised awareness, not only for environmental protection generally but especially for reducing carbon footprints. She would like to see more conservation-mindedness among local youth, interest in energy and resources, more use of energy efficient appliances, and more environmentally conscious travel.
Worldwide, she would like to see the global environment return to something like it was in her youth. Unfortunately, the prospects for many species (e.g. polar animals) means they won’t be around for later generations to enjoy. But we can improve the situation.
There are a lot of very experienced people in CLP who are interesting and inspiring, and creating the website was an opportunity to spread news and information on CLP’s work as well as Hong Kong’s energy issues and possible solutions.