Green Sense is about increasing the public awareness in energy saving, environmental friendly town planning and light pollution through different public relations practices, e.g. organising press conferences and press interviews.
Green Sense aims to bring new freshness to the green movement in Hong Kong, one of their flagship projects is “Walled Building” Campaign. The issues that Green Sense are addressing are energy saving, environmentally friendly town planning, waste reduction and light pollution.
Roy Tam of Green Sense studied Environmental Science for his tertiary education. His philosophy is to inspire committees to the importance of environmental protection. With his experience in organising another NGO, he realised that to build an environmental friendly environment, daily measures are the most important factor. Public relations events are the best way to promote these concepts to the general public, however this may give pressure to the business sector.
Green Sense was established on 2004, and its mission is to continue campaigning until Hong Kong is an environmentally friendly city.
As one of the pressure groups of green movement in Hong Kong, the effect on the environment from Green Sense is indirect, although by pressure from the community, we’ve built up stopped several walled building development in Hong Kong. We also urge the government to be aware of light pollution, and we are keen to promote it as one of the topics in 2008-09 Policy Address.
In addition to the effects mentioned above, we organise other energy saving campaigns on every March. More than 400 schools joined in 2008 and we also encouraged 3 superstores to minimise their packaging during the Lunar New Year 2007. 5 political parties during their campaigns in the district council election reused their promotional leaflets to save the resources.
The biggest barrier for Green Sense in moving forward is motivating the business sector, the major sources of pollution, to implement any mitigation for reducing our impact, as this might decrease their income.